Matcha, Inc


Having all the valuable cultures of Japan last through the centuries.

Japan boasts many amazing cultures. Japanese cuisine, sake, traditional crafts, architecture - all have different features in each region. However, because of factors like professional homogenization, depopulation, and labor shortage, many of these precious cultures are disappearing. And, what's worse, we aren't even aware of this loss.
We are introducing the charms of every region through web articles and videos to people from all around the world. If people know, they will act. By spreading information on Japanese culture, we make sure it lasts through the centuries.
Japan's potential lies not only in Tokyo but in all its regions and prefectures. We would like to bring the value of each region to everyone's attention. Good things will last through the centuries if people know about them. This is the kind of work we are investing our efforts in.

About Us

Our Mission

To create an experience of Japan that exceeds all expectations.

MATCHA, our travel information platform, aims to support everyone who wants to visit Japan. We would like to increase the number of people who are happy to have come to Japan, who love this country, and who would like to come again. We are striving to create an experience of Japan that exceeds all expectations.

Our Values

Think Visionary
Keeping our ideals high and aiming to do groundbreaking work.

Putting our individual strengths together to add new value to the work we do within the company and with our partners.

Be Professional
Each of us should be a professional in their field acting with leadership and a sense of responsibility, and striving to achieve their best in every situation.

Regarding Our Present Goal


Regarding Our Present Goal

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Company Name
Kabushikigaisha MATCHA/MATCHA Inc. / MATCHA Inc.
Head Office Address
111-0034 Tokyo, Taito, Kaminarimon 1-4-4 Next Site Asakusa Building 5F
Date Established
December 3rd, 2012
Capital Stock
10,000,000 yen
CEO/Managing Director
Yu Aoki / Yu Aoki
External Director
Yasumasa Manabe / Yasumasa Manabe
Contact Address
Our Clients
【Municipalities, Ministries and Government Offices, and Associations/Organizations】 Ministry of the Environment, Ministry of Agriculture, Forestry and Fisheries, Saga Prefectural Government, Oita Prefectural Government, Kagoshima Prefectural Government, Saitama Prefectural Government, Kanagawa Prefectural Government, Aomori Prefectural Government, Toyama Prefectural Government, Mie Prefectural Government, Kobe (Hyogo) Regional Government, Miyakojima (Okinawa) Regional Government, Shizuoka (Shizuoka) Regional Government, Fukuyama (Hiroshima) Regional Government, Ogunicho (Kumamoto) Regional Government, Okinoshima Town (Shimane prefecture), the Aichi Tourism Association, Wakakura Onsen Association 【Corporations】 Google Inc., NHK World, Tokyo Broadcasting System Television, Inc., Narita International Airport Corporation, Tokyu Hands Inc., Okayama University (National University Corporation), JTB Corporation, Tokyo Disney Resort, Sony Digital Entertainment, PARCO Co., Ltd., NTT DOCOMO, Inc., East Nippon Expressway Company Limited (NEXCO), Vanilla Air Inc., NISSIN Foods Holdings Co., Ltd., Coromo Inc., Kagami Crystal Co., Ltd., Wire and Wireless Co.,Ltd., TOKYOFILM