Familiar things are presented from a new, deeper perspective. Unfamiliar things are introduced gently and carefully. While traveling around the country, we have realized something by interacting with locals. The potential of Japan's future lies in every region. We want to create a world where, through the existence of a company named MATCHA, the appeals of Japan reach the world: a society that changes and persists due to movement and interaction. With this in mind, we will continue to deliver the charms of Japan worldwide.



Through the MATCHA platform, we introduce precious information that lies hidden within Japan's regions in multiple languages. People worldwide who wish to visit, live, or work in Japan can make their decisions without anxiety. By creating such a service utilizing the power of technology, we aim to connect visitors to Japan from around the world with domestic businesses. That is our mission.



Think Visionary

We always think starting from our ideals and take challenges that no one else has done before.


We share everyone's strengths and create new value by multiplying our efforts within and outside the company.

Be Professional

We take individual leadership and responsibility, and as professionals in each field, we always do our best.

Aoki Yu, Company Representative and CEO of MATCHA, Inc.

A message about MATCHA's current goals from our company representative

Aoki Yu, Company Representative and CEO of MATCHA, Inc.

Hello! I'm Yu Aoki, the company representative of MATCHA Inc.

We founded MATCHA on December 3, 2013, and are celebrating our 10th year. The thoughts that shaped our vision have not changed since our inception.

'I want the valuable cultures of Japan to continue thriving in the world as time passes.' I believe that Japanese culture has the power to improve the world. By having the world and Japanese culture interact, I want to see a world where the goodness of Japan continues to thrive. This is the thought that led me to start this company.

As we celebrate 10 years since our foundation, I've reflected on why I've devoted my life to tourism. As times change, culture is constantly evolving. There may be elements that are phased out. Like the four seasons, there is beauty in letting go. In our short lives, I want to confirm the value of things that may disappear with my own eyes and move to do something about them. I am captivated by the 'transience' that can be experienced in tourism.

I'm in my early 30s now. When I'm 50 or 70, I don't want to find myself saying that 'Japan has become boring.' 'There are wonderful cultures and scenery left in Japan.' I want to live a life where I can say those words based on what I've experienced using my own feet, hands, head, and from the bottom of my heart.

The tourism industry is a field that can take advantage of the strengths of all industries in Japan and hold the country united as a whole. The more I travel around Japan and the world, the more I realize the potential that Japan has. I would be happy if you who are reading this text share the same feelings.

MATCHA is a company with a lot of white space. Besides the vision we have set, there are countless other things we want to achieve. However, this vision cannot be realized by MATCHA alone. I strongly wish to collaborate and combine forces with companies, regions, and individuals who share the same feelings, crossing all boundaries.

If there are people who feel even a slight potential or interest, please feel free to contact us. Let's create the future of Japan together.

June 1, 2023
Yu Aoki


  • Representative and CEO

    Yu Aoki

  • Director and COO

    Shinnnosuke Saito

  • CTO

    Yasuhiro Nishiwaki

  • Corporate Business Division

    Yuichi Nakada

Representative and CEO Yu Aoki

Born in 1989 in Tokyo. Graduated from the Global and Japanese Studies Department at Meiji University. Took a gap year during university to make a journey around the world. In 2012, participated in the management of the Doha International Book Fair. After graduating from university, joined the digital agency augment5 Inc. In 2013, founded MATCHA, and became as a Representative and CEO. Hobbies are traveling and going to hot springs.

Director and COO Shinnnosuke Saito

Born in 1992 in Miyagi Prefecture. Graduated from the School of Business Administration at Meiji University. Experienced studying abroad in New York and developed a love for international exchange. After working as a media producer in the digital domain at Hakuhodo DY Media Partners, joined MATCHA in the autumn of 2018. Enjoys pleasant environments with alcohol and music, and spend the weekends engaging in DIY furniture making. Awarded Forbes 30 Under 30 Asia in 2020.

CTO Yasuhiro Nishiwaki

Born in Ogaki City, Gifu Prefecture. Graduated from Waseda University Graduate School. After serving at CyberAgent Group and experienced as CTO at a foreign financial IT company, took on the role of driving DX at UserBase. Additionally, founded lanitech with the theme of "solving social issues through IT," provides IT, DX support, and management support to companies and local governments. Also serves as an advisor to UTEC SOC (University of Tokyo Edge Capital Partners) and as the CTO of CoIU, a private university scheduled to be established in 2024. Involved with MATCHA as a technical advisor since 2020, and became as an current position since June 2022.

Corporate Business Division
Yuichi Nakada

Bron in Chiba Prefecture. After gaining diverse experience in various headquarters departments such as labor management, corporate planning, and accounting at a major long-established hotel company, joined MATCHA in 2022 as a Corporate Manager. Big fan of the charms of the local area that became a founding member of a community organized by a regional media. Actively supporting MATCHA, a company that aims to "preserve valuable Japanese culture over time," from behind the scenes. Hobbies are Pokémon, driving, and camping.



Company Name
December 3, 2013
10,000,000 yen
Representative Director
Yu Aoki ( Facebook )
Shinnosuke Saito
Outside Director
Yasumasa Manabe
Number of Employees
50 (Including part-time, casual, and contract staff) *As of May 31, 2023
2-24-9 Nihonbashi, Chuo-ku, Tokyo 103-0004, LIT 2F

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