Many companies and municipalities are implementing MATCHA Contents Manager.
ABOUTAbout the MATCHA Contents Manager
MATCHA Contents Manager is a service that changes traditional overseas promotion paterns by allowing users to create and post their own multilingual content to MATCHA, Japan's largest inbound travel media platform.
One of the largest inbound travel media platforms in JapanWhat is
MATCHA is one of Japan's largest inbound travel media platforms, with more than 3.4 million monthly visitors from over 240 countries and regions.
The Three Strengths of MATCHA:
One of the largest inbound travel media websites in Japan, attracting a large number of visitors.
The MATCHA website is available in ten languages (MCM is supported in six languages)
Also attracts many visitors from within Japan (foreign residents in Japan/Japanese citizens).
01
Media outlet with 3.4 million monthly users and 6.6 million page views
Accessed worldwide, from Taiwan, Hong Kong, Thailand, Singapore, the Philippines, and other Asian countries to the USA, UK, and Australia.
02
We publish a wide variety of content for both those starting their research on Japan and experts.
Our articles cater to every need of visitors to Japan, from general information such as cherry blossom forecasts to specific information such as "dining facilities in Sugamo."
03
Operated by a multinational team
Our team consists of members with various backgrounds from Japan, Taiwan, Romania, Germany, USA, Thailand, and Bangladesh.
04
Available in 10 languages, including Easy Japanese
Our content is published in English, Traditional Chinese, Simplified Chinese, Thai, Korean, Indonesian, Vietnamese, Spanish, Japanese, and Easy Japanese.
FEATUREThree issues solved by MATCHA Contents Manager
MATCHA Contents Manager solves three issues many companies and communities face when promoting their region toward visitors to Japan.
Issue01
Insufficient budget and time for information dissemination
There may be no specialized personnel for communication, promotion, and information dissemination, and you are overwhelmed with operating social media.
Even if there is a budget, outsourcing takes time and cannot be operated at a high frequency.
Post your content freelyon MATCHA and increaseyour visibility!
Feel free to submit as many posts as you want on MATCHA.
Companies and municipalities can have their own page on MATCHA, which amasses 6 million page views monthly.
Issue02
Information is not reaching foreign visitors to Japan
Publishing information in various languages is difficult and takes time and resources.
You may have a multilingual site, but the number of views is not increasing, and raising awareness is difficult.
Japanese sentences areinstantly translated into five languages!
The MCM is available in English, Traditional Chinese, Thai, Korean, and Simplified Chinese.
You can create content simply by writing articles in Japanese or registering a spot.
Issue03
Lack of familiarity with the needs of foreign visitors to Japan
You might have difficulty offering the type of information that foreign visitors actually need.
The more you send out, the more data accumulates,increasing your visibility!
You can easily browse statistics, viewers' nationalities, etc.
Normally, it costs 1,000 to 30 million yen to create and maintain a multilingual website. However, if you use the MCM, you can create unlimited content, saving a cumulative total of about 29 million yen.
02
Save time and effort
By streamlining tasks that previously required a lot of time and effort, you can save approximately 20 hours per month, which allows you to spend more time on other essential tasks.
03
Increase awareness of regional and company brands
Since you can post on MATCHA, a website that is strong in SEO, you are more likely to acquire top SEO rankings for major keywords, etc. In the long run, this will lead to an increase in the visibility of your respective region and brand.
COLUMN
About the T-type dissemination strategy and why it is effective in tourism promotion
